Partner POV | Rubrik Security Cloud: There is No Cybersecurity Without Cyber Resilience

Article written by Justin Ruiz, Senior Product Marketing Manager, Rubrik. 

This is the reality: Cyber attacks have become more sophisticated, frequent, and devastating. Consider these sobering statistics:

• 94% of IT and Security leaders reported significant cyberattacks in the past year
• 60% of these leaders doubt their organization's ability to maintain business continuity during an attack
• Ransomware attacks surged to 450 victims in May 2024, up from 328 victims in April
• The average cost of a data breach jumped to USD 4.88 million, a 10% spike and the highest increase since the pandemic
• 95% of IT leaders say cyber attacks are more sophisticated than even before. Emerging types of attacks include ai-powered attacks, deepfake technology, and supply chain attacks

These trends underscore a critical need to expand our cyber security strategies beyond simple perimeter defense. When breaches occur—and they will occur—you need to do more than deflect the attack.

You need to have confidence that you can maintain operational continuity. 

This is the essence of cyber resilience: the ability to respond to an attack in progress and protect, or quickly restore, vital business functions. Cyber resilience is now essential to modern business—and it's Rubrik's specialty.

We think all businesses should take the steps—before, during, and after a cyberattack—to embrace a cyber resilience mindset.

Before an Attack: Proactive Protection

Rubrik's approach to cyber resilience begins long before an attack occurs.  Proactive protection requires three key areas:

1. Securing Your Data: This requires implementing a data protection solution that follows zero trust principles that assume breach. After all, if your data can't withstand an attack, you'll have nothing to fall back on.
2. Staying Protected: With vast amounts of data in lots of different places, it's easy to leave something unprotected. You need to be able to automatically discover and secure all of your data across on-premises, the cloud, and SaaS.
3. Proactive Visibility: Securing data isn't enough, you also need to know what data you are protecting and where it lives to ensure it is properly protected.

The right technology can help you establish proactive protection in these three areas and minimize risk. For example, Rubrik's unified platform combines backup software, storage, and security capabilities into a single platform. Operating from a single data protection platform offers several unique advantages:

• Zero Trust By Design: Rubrik backups are immutable on the first backup and leverage zero trust based capabilities like intelligent data locks, retention locks, access controls, an air-gap, and encryption to ensure your data's integrity and availability.
• Automated Protection: Rubrik automatically discovers and dynamically secures all of your data, following policies you define that include everything from frequency and retention to archival and replication. Data validation and testing of your cyber recovery plans ensure you can recover when the time comes.
• Security Posture and Threat Analytics: Rubrik can reduce your sensitive data exposure and manage exfiltration risk by discovering what types of sensitive data you have and where it lives. An up-to-date feed of threat intelligence enable you to detect threats early by automatically identifying indicators of compromise within backups.

During an Attack: Rapid Detection and Response

So the inevitable has happened: a successful cyberattack has breached your perimeter. At this point, every second counts. Getting back online quickly requires your ability to:

1. Quickly determine the scope of attack: What data was compromised? What data was encrypted? Do you know what you need to recover?
2. Understand the point of infection: At what point was the server compromised? Can you quickly identify the clean recovery points? If not, you run the risk of re-infection.
3. Assess sensitive data impact: What sensitive data was on the network and likely exfiltrated? What do you tell regulators when they ask if personally identifiable information was affected?

Fortunately, you have prepared your organization for cyber resilience. Rubrik's rapid monitoring and threat detection capabilities set it apart:

• Anomaly Detection: Rubrik leverages machine learning to detect and alert on anomalous behaviour. You can see how your data has changed to quickly identify what was impacted and where.
• Threat Hunting and Containment: Rubrik scans backups using file patterns, file hashes, and YARA rules to look for indicators of compromise across all objects in the backup with protective threat hunting. You can isolate the infected snapshots to reduce the risk of reintroducing the malware into the environment during a recovery operation.
• Sensitive Data Monitoring: Rubrik can not only proactively reduce sensitive data exposure before an attack, but help you pinpoint sensitive GDPR, PCI-DSS, HIPAA, and GLBA data that may have been exposed during the attack.

After an Attack: Swift and Secure Recovery

Crisis averted. A cyber attacker has been exiled from your systems and you were able to maintain business continuity during the incursion. Good work.

But smart post-attack recovery is as essential as pre-attack preparation. 

Restore from backup: When a disaster or ransomware strikes, a simple yet scalable path to recover data can help avoid costly interruptions. You need to ensure business continuity with a secure recovery of your data and applications that meets your business' recovery time objectives.

Fortunately, this is an area where Rubrik truly shines. Rubrik's recovery capabilities are unmatched:

• Cyber Recovery Simulation: Rubrik automates and unifies management of recovery workflows including the selection of clean recovery points to recover from. You can conduct forensic investigations and cyber readiness exercises in isolated environments as well as test and prove that your recovery plans will work, including sequence, timing, and failure points.
• Mass Recovery: Within minutes, you can recover hundreds of VMs in bulk or restore tens of thousands of files to a clean state. Depending on the scope and impact, certain recovery techniques perform better in terms of speed and efficiency. From a surgical ransomware recovery and instant application recovery to storage outage recovery and automated site recovery, our flexible recovery options keep you in control.

Rubrik's Unique Approach: Complete Cyber Resilience

The company's holistic approach to cyber resilience sets Rubrik apart in the cybersecurity market. Rubrik's comprehensive platform secures your time-series data and metadata to build a reliable recovery foundation that is unmatched. This foundation is essential for any organization to build a comprehensive cyber resilience strategy. The platform delivers:

1. Data Security: Zero Trust Architecture that assumes breach secure data with air-gapped, immutable, access-controlled backups.
2. Threat Detection: Advanced AI and machine learning algorithms continuously monitor for anomalies and potential threats.
3. Rapid Recovery: Automated, intelligent recovery processes minimize downtime and data loss.
4. Rapid Innovation: Rubrik's platform evolves with the threat landscape, continuously improving its protective capabilities.

This comprehensive approach is only possible because Rubrik combines backup software, storage, and security capabilities into a single cohesive solution. This integration eliminates gaps in protection and streamlines management, making Rubrik the only platform capable of delivering true, complete cyber resilience.

Industry Recognition and Leadership

Rubrik was named a Leader in the 2024 Gartner Magic Quadrant™ for Enterprise Backup and Recovery Solutions for the fifth consecutive time, positioned furthest in vision. And in the 2024 Gartner® Critical Capabilities for Enterprise Backup and Recovery Software Solutions report, Rubrik received the second highest score (4.44/5) for Data Services Use Case.

Rubrik was recognized as a 2024 Customer's Choice in the Enterprise Backup and Recovery Software Solutions market on Gartner® Peer Insights™. Based entirely on reviews from our users, we believe this recognition is a testament to our customer-first mindset. 

This year's recognition marks the fifth consecutive year we've been recognized with this distinction. With over 700 reviews and ratings, you can see what real users are saying about Rubrik on Gartner Peer Insight's website.

Additionally, Rubrik was proud to be named a Leader in the inaugural IDC MarketScape: Worldwide Cyber Recovery 2023 Vendor Assessment. The IDC MarketScape also recognized Rubrik for its strengths in data monitoring and visibility and extensive proactive cybersecurity posture capabilities.

Rubrik by the Numbers

Our leadership extends beyond analyst recognition. Rubrik's business performance underscores our position as the go-to solution for cyber resilience. Rubrik announced financial results for the second quarter first year 2025:

• More than 6,000 customers worldwide
• Subscription ARR grew 40% year-over-year to $919.1 million
• Total revenue grew 35% year-over-year to $205.0 million
• 1,969 customers with $100K or more in Subscription ARR, up 35% year-over-year

These figures reflect the trust organizations place in Rubrik to secure their most critical asset: their data.

The Path Forward: Embracing Complete Cyber Resilience

As cyber threats evolve, so does Rubrik. We're at the forefront of leveraging new technologies to enhance cyber resilience:

• Generative AI: Rubrik's AI-powered companion, Ruby, accelerates threat detection and guided recovery.
• SaaS Protection: Expanding core product offerings to cover critical applications like Salesforce, complementing existing protection for M365 and Jira.

Your organization deserves more than data protection—it needs complete cyber resilience. Rubrik delivers this through our unique, unified platform that secures your data, detects threats, and enables rapid recovery.