The Next Best Action for Banks – Part 1
Event Overview
ANTICIPATE, INITIATE AND GUIDE The best financial institutions and FinTechs are creating relevant and personalized experiences based on insights that deliver value and guide the customer to the next best action. Insights are only as good as the data collected to inform them, along with their relevancy and timeliness. This webcast discusses innovative Event Streaming capabilities for the real-time collection and storage of customer behaviors and various techniques used to predict or encourage the desired behaviors.
What to expect
- Relevant financial services Next Best Action use cases
- Opportunities to improve relevancy of every contact point
- Enabling real time campaign delivery
- When to use Artificial Intelligence
- Overcoming the challenges of change
Goals and Objectives
To remain competitive, financial services institutions need to move away from pushing products and focus instead on meeting customer needs. This webinar explores the technologies and business logic needed to capture anticipated customer needs and initiate targeted communications across channels. Panelists discuss the demand for real-time interactions that require organizations to rethink their existing technologies and processes.
Who should attend?
Anyone interested in rethinking the way they build trust and engage customers with more targeted, timely and relevant communications. This series is geared towards those professionals who are developing and executing solutions that address the emerging data, business, marketing, customer service, digital experience and technical challenges.