Streamline Your Digital Ecosystem, Break Down Data Silos with Unified Commerce | WWT Experts

Event Overview

Rapid and substantial shifts in consumer habits — brought about mostly by a global pandemic — forced leaders to cobble together disjointed technologies to meet evolving customer needs. Today, these siloed back-end systems and scattered data points are preventing leaders from delivering a more seamless, intelligent and efficient experience for employees and customers. Enter: Unified commerce. Join WWT Chief Digital Advisor Charlie Lawhorn as he talks about the need for unified commerce ensures to connect customer-facing sales channels, critical data and supporting management systems through scalable infrastructure — all in the name of creating a great experience for customers and employees alike. Charlie also talks about the important distinction between omnichannel and unified commerce, and simple, actionable steps to putting unified commerce into action.

Featured Speaker

Charlie Lawhorn

World Wide Technology

Chief Digital Advisor

I've spent the majority of my career shaping and managing the execution of complex transformation programs that help organizations understand the combination of process design and digital technologies to drive their relevance in an increasingly data-driven digital marketplace. My team and I focus on business outcomes and results, then help apply the best processes and technology to drive business value.

What to expect

WWT Experts is a recurring webinar series that highlights the people that make technology work. In each episode, host Matt Coble interviews an engineer, developer or technologist about the relevant business solutions they've created, the technologies they've mastered and the trends they're seeing in the market. Episodes are published exclusively for registered users of the ATC Platform. Registration also grants users 24/7 access to our virtual lab environments, vast partner ecosystem, trainings and proofs of concept and industry-leading research. Use our platform to:

Get hands-on, on-demand experience
Capture real-world insights and research
Leverage practical and actionable guidance
Compare, contrast and validate multi-vendor solutions
Think creatively about strategy
Tap into our industry-leading expertise and unparalleled training

Goals and Objectives

To help leaders understand the value of unified commerce in their customer experience strategy and empower them to apply it to their own organizations.

Who should attend?

Chief Digital Officer, Director of Ecommerce, Chief Experience Officers (CXO), and any leaders responsible for customer and employee experience