Embracing a Product Mindset to Implement Personalized Customer Experiences | Experts

Event Overview

Today's digitally savvy consumer expects businesses to know what they want — in some cases before they know themselves. To do that, organizations must adopt a more data-centric approach that can deliver personalized experiences in real time. Join Salena Malik, Director of Digital Products, as she talks about what it means to have purpose-built solutions and the importance of having a product mindset when it comes to planning and executing with strategic intent. She also walks us through real-world examples of where personalization is making an impact in the market.

Featured Speaker

Salena Malik

World Wide Technology

Director Digital Products - Purpose-Built Solutions

Strategic, execution-oriented Product Management leader with 15 years of success developing customer-centric product solutions that maximize conversion rates. Salena applies a dynamic blend of integrative thinking between market/business analysis, experience design, technical capability assessments, cost/benefit analysis and leadership skills driving efficient development and launch of best-in-class digital products.

What to expect

WWT Experts is a recurring webinar series that highlights the people that make technology work. In each episode, host Matt Coble interviews an engineer, developer or technologist about the relevant business solutions they've created, the technologies they've mastered and the trends they're seeing in the market. Episodes are published exclusively for registered users of the ATC Platform. Registration also grants users 24/7 access to our virtual lab environments, vast partner ecosystem, trainings and proofs of concept and industry-leading research. Use our platform to:

Get hands-on, on-demand experience
Capture real-world insights and research
Leverage practical and actionable guidance
Compare, contrast and validate multi-vendor solutions
Think creatively about strategy
Tap into our industry-leading expertise and unparalleled training

Goals and Objectives

Learn more about how purpose-built products and platforms, combined with an actionable data and AI strategy, can add value through personalized customer experiences.

Who should attend?

Customer experience leaders, CMOs, Digital Strategy, Product and Experience leaders, heads of Application Development. Anyone interested in improving the physical and digital experiences of their end customers.

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