How Unified Commerce Drives Smarter, Data-Driven Decisions | Experts

Event Overview

Great customer experiences increase loyalty, spurs growth and enables you to continue investing in technology to unlock even greater experiences. But too often, disjointed IT systems and siloed data stand in the way. Join WWT Director of Digital Products Chris Douglas as he talks about how unified commerce ties it all together — breaks down silos across IT systems to provide visibility into customer data, e-commerce, order fulfillment, inventory management, customer relationship management (CRM), point-of-sale (POS) systems and more.

Christopher Douglas

World Wide Technology

Director, Digital Product - Unified Commerce

Chris's role is focused on growing WWT's Unified Commerce solution area philosophy and capabilities. Unified Commerce encompasses our approach to c...

What to expect

WWT Experts is a recurring webinar series that highlights the people that make technology work. In each episode, host Matt Coble interviews an engineer, developer or technologist about the relevant business solutions they've created, the technologies they've mastered and the trends they're seeing in the market. Episodes are published exclusively for registered users of the ATC Platform. Registration also grants users 24/7 access to our virtual lab environments, vast partner ecosystem, trainings and proofs of concept and industry-leading research. Use our platform to:
  • Get hands-on, on-demand experience
  • Capture real-world insights and research
  • Leverage practical and actionable guidance
  • Compare, contrast and validate multi-vendor solutions
  • Think creatively about strategy
  • Tap into our industry-leading expertise and unparalleled training

Goals and Objectives

To help leaders understand the value of unified commerce in their customer experience strategy and empower them to apply it to their own organizations.

Who should attend?

Chief Digital Officer, Director of Ecommerce, Chief Experience Officers (CXO), and any leaders responsible for customer and employee experience