Juniper Networks encourages cross-selling with JPA enhancements
Networking player uses partner program enhancements to encourage partners to sell a wider portfolio.
by Simon Quicke, Microscope Editor
Juniper Networks has talked of bold investments in its channel to unlock the potential being created by artificial intelligence (AI).
The networking player has released details of enhancements it is making to its Juniper Partner Advantage (JPA) programme this year.
The focus is on encouraging the partner base to increase cross-selling across the portfolio, with onboarding made easier to get speedier adoption of the wider portfolio. The firm is also providing self-service tools and dashboards to provide visibility of those changes.
The message from Juniper is that market conditions are aligning in favour of those that can provide products and services around AI-enabled networking, with customer demand set to continue increasing this year.
"We expect Juniper to play an even larger role in driving success for our business and delivering value to our customers in 2025. With Juniper's forward-thinking strategy and commitment to innovation, I am genuinely excited about the opportunities ahead and confident that the future holds even greater achievements for both our partnership and the customers we serve," said Neil Anderson, vice-president of cloud, infrastructure and AI solutions at World Wide Technology.
