Approach: Address strategy and execution across digital and physical
We believe in the transformative power of technology. Instead of looking at Panera's challenge as the tactical implementation of a few line-busting kiosks, we saw a strategic opportunity to shift the way consumers engage with quick-service brands.
To do this successfully we drew from every well of WWT Digital's expertise: Our deep roots in hardware distribution integration and R&D, our innovative software development capabilities and our core competency as a strategic digital advisor. The result was a 360-degree approach and, yes, a five-star consumer-rated kiosk experience.
We utilized a variety of our skill sets:
Research and insights
Design
Development and integration
Our approach encompassed some of our key focus areas and solutions:
Store transformation
Omni-channel integrity
Evolution of in-store, mobile app and website commerce to unified commerce
How we did it
Placing the consumer experience at the heart of our strategies, we transformed insight into action and, ultimately, evolved the very nature of QSR category expectations. Starting with transforming mobile and kiosk applications through human-centered design and agile development, our final end-to-end solution delivery encompassed:
Defining core customer trends/personas
Creating an omnichannel release strategy
Re-implementing consumer-facing iOS app
Building a greenfield, companion Android app
Re-implementation of self-service iPad kiosk app
Implemented early adoption: Watch, Pay, Touch ID, Health Kit