A Great Employee Experience Hinges on Automation | Research

Employee experience (EX) and customer experience (CX) are intrinsically linked and prioritizing both is imperative for organizations looking to thrive in a permanent hybrid work model. But not every company thinks this way, which will inevitably lead to internal attrition, inefficient onboarding, slower time to market and customer dissatisfaction. Join WWT's Chief Digital Advisor Charlie Lawhorn and David Rosenblatt, a distinguished digital workspace solution architect, as they discuss the criticality of equalizing EX and CX in today's work environment, how organizations can begin to unify the two concepts and examples of companies reaping the rewards of getting it right.

Data-driven organizations create more strategic, purposeful customer experiences that lead to higher customer engagement, increased loyalty and increased revenue. AI is a key component for gathering and analyzing data in real-time to make smart decisions quickly. However, many leaders struggle with unlocking the value of data and bringing AI into the mix. It shouldn't be this difficult. We know leaders want to become more data driven. And AI can act as a key accelerant. Join WWT Managing Director of AI and Machine Learning Tim Brooks as he answers that question plus discusses specific ways AI is being used to get the job done. Tim also outlines practical steps organizations can take now to become a company built around data as they shift toward making more data-informed decisions.

Rapid and substantial shifts in consumer habits — brought about mostly by a global pandemic — forced leaders to cobble together disjointed technologies to meet evolving customer needs. Today, these siloed back-end systems and scattered data points are preventing leaders from delivering a more seamless, intelligent and efficient experience for employees and customers. Enter: Unified commerce.    Join WWT Chief Digital Advisor Charlie Lawhorn as he talks about the need for unified commerce ensures to connect customer-facing sales channels, critical data and supporting management systems through scalable infrastructure — all in the name of creating a great experience for customers and employees alike. Charlie also talks about the important distinction between omnichannel and unified commerce, and simple, actionable steps to putting unified commerce into action.