WWT Presents Unified Commerce WWT Presents Experts Retail Employee Experience Customer Experience Digital Workspace Digital
Webinar

From Silos to Synergy: Enhancing Retail Operations with Unified Commerce | Experts

Event Overview

As retailers expand into an ever-growing array of digital channels, customers enjoy unprecedented flexibility and convenience. However, this expansion also introduces more layers of complexity when it comes to back-end systems and platforms. In this session, our experts explore how to navigate the challenges of disparate data silos that lead to employee confusion and hinder your ability to leverage actionable insights. By adopting a unified commerce strategy, retailers can gain operational efficiencies, make informed decisions, personalize the customer experience and ensure their business remains competitive in a rapidly evolving market.

Featured Speakers

Jay Custard

World Wide Technology

Chief Digital Advisor

Jay has deep experience helping companies harness the power of digital technologies to drive meaningful customer experiences. An experienced digital marketing and ecommerce executive, he has worked across multiple disciplines to enable integrated transformational retail experiences on a global scale. He has served the customers of Crocs, New Balance, FinishLine, Southeastern Grocers and Cabela's with a focus on user experience, analytics, marketing, merchandising, and technology transformations.
Andrew Brydon

World Wide Technology

Executive Director, Technology

With more than 25 years of experience designing, building, and delivering technology solutions and over 15 years in leadership, Andrew brings a passion for driving meaningful outcomes across a range of industries. As Executive Director of Technology, Andrew leads a team of Architects, Creative Technologists, and Technical Consultants with a broad range of experience across software analysis and design, architecture, and digital transformation.

What to expect

This episode of WWT Experts is part of a four-part series focused on how retailers are leveraging technology to respond to market demands, new revenue opportunities and evolving customer expectations in real time. Episodes are published exclusively for registered users of the wwt.com
  • The benefits of a full-stack approach for unlocking actionable insights
  • Best practices for adopting unified commerce
  • Practical strategies for ensuring a smooth migration to the cloud
  • Securing and protecting sensitive customer data and in-store technology

Goals and Objectives

Understand the value of a unified commerce strategy to CX and EX, identify the systems and platforms to prioritize connecting first, and learn best practices to help ensure a smooth transition and greater ROI.

Who should attend?

Retail leaders who are interested in optimizing CX, EX and store operations; Chief Digital Officers, Chief Marketing Officers and Chief Customer Officers; E-commerce managers; Chief Technology Officers.

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